Esther Roberts

Trade and Investment Director
+44 (0) 207 520 9111

Describe your role in 5 words

Shamelessly (or proudly?) promoting Australia’s best State.

Describe Adelaide in 5 words

Agile, resilient, a quiet achiever.

What do you love most about Adelaide, South Australia?

It’s progressiveness and innovative approach in a business and social policy sense.  We were the first state in Australia and second in the world to give women the vote, and today we are leading in renewable energy, health and medical research ($3.6 billion BioMedCity) and having conversations that challenge our thinking.

South Australia project or announcement that most excites or intrigues you?

I’m excited that we are building SAHMRI 2 and considered world leading in many areas of the health and medical research field.

Best business advice – to give or have been given?

“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.”  (Zig Zigler)

Favourite South Australian wine?

Too many to choose!  Some favourite brands include Jim Barry, Bird in Hand, Paxtons, Two Hands, Hentley Farms Chaffey Borthers, Alpha Box and Dice, Pirate Life beer, Mismatch and KI Spirits…

Who would you like to invite to South Australia Club event – anyone in the world?

Bill Gates, but I would like to invite him to South Australia first.  His ability to think outside of the square and his generosity are inspiring.

Tell us something 3 things about yourself that your colleagues would not know about you?

  • I have taken harmonica lessons
  • I consider funny internet memes as a legitimate form of meditation and relaxation at the end of a long day
  • I once trained as a flight attendant


Meet the team