South Australia’s tourism appeal continues to grow, with the state attracting more visitors than ever before and notching up a record $6.7 billion in visitor expenditure.
The Marshall Government has welcomed the latest International Visitor Survey results, which show South Australia is outperforming its interstate counterparts, with a 9 per cent increase in international visitors along with a 10 per cent increase to visitor expenditure.
China led the growth – with expenditure up 32 per cent to a record $415 million. The United States of America, Hong Kong and the United Kingdom also recorded strong growth.
It was recently announced that from 25 February 2019 onwards, China Southern Airlines will maintain five flights per week between Guangzhou and Adelaide, from the current three. This will also work to further link Adelaide with China Southern’s Canton Route into Europe and the UK.
“Solid growth in bookings has been achieved through marketing campaigns with a focus on traditional and emerging markets, along with strong partnerships with airlines and industry working together,” said Acting Minister for Trade, Tourism and Investment Dan van Holst Pellekaan.
“Competition is fierce across Australia and internationally to attract visitors – it’s terrific to see we are above the national averages but we can’t get complacent, we have a lot of work to do to hit our target of $8 billion by 2020.
“The Marshall Liberal Government is getting on with the job and finding ways to attract new visitors and new opportunities to create jobs and boost our economy.”
South Australian Tourism Commission Chief Executive Rodney Harrex said the feedback received about the current state of tourism from operators and trade partners is very encouraging.
“Our appeal as a destination has never been higher, with our marketing activities, world-class events and tourism offerings leaving lasting impressions,” said Mr Harrex.
“The South Australian Tourism Commission has an ongoing strategy to promote South Australia and growth in our $6.7 billion visitor economy shows we’re headed in the right direction, but we have to keep the momentum going to meet our 2020 target.”