Returning to the Olympia Exhibition Centre this week for its 38th year, the London Wine Fair is the largest and most important annual trade event for the UK wine industry. This year the Fair featured 14,000 wines from 40 countries over a three-day event, many of these hailing from South Australia.
McLaren Vale producers, Doc Adams Wines, were just one of the South Australian brands on show. They are currently looking to attract a UK distributor for their premium organic wines and newly developed gin label, Two Accents. Located in Wines Unearthed, a section of the Fair dedicated to introducing producers and international buyers, their products were on display for all to see, including sommeliers and drinks buyers, wine writers, restaurant managers, retail directors, and purchasing managers among others. Their shiraz gin was a particular hit, made with grapes from 103-year-old McLaren Vale vines. While gin production has exploded in both the UK and Australia in recent years, the Two Accents shiraz gin offers a new spin on the classic.
South Australian brands with an established presence in the UK also exhibited at the Fair. Bird in Hand presented their range with their distributor Seckford Agencies. Bird in Hand have had great success in the UK, particularly with their popular sparkling pinot noir now stocked in Waitrose stores across the country and collaborations with big names such as Stella McCartney and Elton John.
The Fair also featured masterclasses from global experts and producers, industry briefings tackling hot topics such as Brexit, and an innovation zone featuring a series of seminars and TED-style talks hosted by individuals driving innovation in all areas of business.
For those thinking about exhibiting in the future, the London Wine Fair is an opportunity to put your company’s products in front of the single largest group of wine trade professionals and UK retailers. It’s also a great opportunity to learn about market trends and innovation in the UK drinks business.