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ROSSI boots set to expand exports into new markets

ADELAIDE-based manufacturer Rossi Boots is set to expand its export programme thanks to a $250,000 state government grant.

Rossi Managing Director Myron Mann said the growth areas are in North America, China and the United Kingdom.

“To reach these new markets we’ve developed a business model that needs a new IT platform and dedicated website,” said Mann.

The company will open a new 24/7 customer centre to service online and wholesale customers.

“This grant from the state government will help us get a lot of that done,” he said.

Rossi experienced a 112 per cent increase in exports last year and currently employs about 80 people at its Hilton factory in Adelaide.

“We are very pleased to be partnering with a 107-year-old South Australian company to upgrade their facilities to take Rossi into the next era of manufacturing,” said South Australian manufacturing and automotive transformation minister Kyam Maher.

“We are keen wherever there’s a business who has an ambition and an ability to expand, to support those industries,” he said.

“Most of our competitors, if not all of them have moved offshore already,” said Mann.

“With this investment Rossi Boots can focus on growing our market, but best of all it means that we can continue to manufacture Rossi Boots here in South Australia,” he said.