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R.M Williams Design Striking New Uniform for Luxury British Cruise line

Iconic South Australian brand R.M. Williams have given the famous Cunard bellboy uniforms a bold Australian update. This partnership between the two heritage brands is a first for the luxury cruise liner – whose bellboy uniform has remained unchanged for almost 100 years – and the first time they’ve been designed outside of Britain.

The new uniforms will debut on board Cunard’s 2080 passenger Queen Elizabeth this week as part of the company’s inaugural 54-day season Australia and New Zealand, which includes a stop off in Port Adelaide.

It is a move that coincides with the expansion of the British company’s Australian-based operations, with a 101-day season scheduled over the 2019-2020 summer. The Australian market is now the company’s third largest, behind Britain and the US, and has grown rapidly in recent years.

The seven-piece uniforms were designed by R.M. Williams menswear designer Scott Faulder, and include the brand’s famous Craftsman boot, modified with a non-slip rubber sole for conditions on board. Scott spent months tracking down the fine Italian leather in just the right shade of “Cunard red”. The ensemble also features R.M Williams handmade Drover leather belts.

The uniform was made at the R.M. Williams’ Salisbury workshop with the exception of jacket tailoring. The hat, replacing the bell boy’s traditional pillbox style, was created in Melbourne by Akubra.