South Australia was uniquely represented at last week’s Hannover Messe fair. Held each year, Hannover Messe is one of the largest trade fairs in the world, with 6,000 exhibitors, 1,400 events, and over 220,000 visitors. All this can be quite overwhelming, with the main Siemens area (Siemens had three difference spaces) being a whopping 1-acre in size!
The South Australian presence included a strong contingent of industry players, research institutions and vocation providers from the State. The organisations involved used the opportunity to explore trade deals, increase organisational learnings and build research links over the week-long trade show. Moreover, they proved to be strong advocates for South Australian industry, and helped raise awareness on the economic opportunities and industrial strengths of the State.
In what never failed to turn heads, the South Australian stand showcased the Brabham BT62 supercar. Manufactured in Adelaide, the vehicle provided an example of the expertise that exists in the State and embodied the South Australian theme of Imagine. Build. Commercialise.
The team was joined by Minister for Trade, Tourism and Investment the Hon. David Ridgway on the Wednesday of the show. The Minister saw first hand the breadth and depth of global technologies being developed, and held a number of meetings with companies considering investments in Australia.