NEW designer Alyce Tran’s rise to retail fame

JUST two weeks after selling a 30 per cent stake of her business for $4.5 million to OrotonGroup, Adelaide-born entrepreneur Alyce Tran is on top of the world.

The 31-year-old co-founder of affordable luxury accessories brand The Daily Edited (TDE) has been named Young Retail Entrepreneur of the Year, at the 2017 World Retail Awards in Dubai.

Launched in 2014 by Ms Tran and Tania Liu — both lawyers at the time — The Daily Edited makes monogrammed leather goods, stationery and desk items.

After accepting the award in Dubai, Ms Tran posted the news on her Instagram feed.

“Thanks so much @worldretail for giving me the Young Retailer of the Year Award! What?!”.

Ms Tran told local media the award is validation for the hard work she and Ms Liu have put into the company.

“The competition was stiff and the judging panel members are some of the world’s most formidable retailers, so it’s a major accolade for us,” she said.

Winning the award, and securing the deal with Oroton, has left Ms Tran feeling “chuffed”.

“Oroton has already started assisting us with some back end operational things which is taking a weight off my shoulders,” Ms Tran said.

“I now need to live up to the name of young retailer of the year and really kick some goals this year,” she said.

In its 10th year, the World Retail Awards recognise outstanding retailers in categories such as advertising, store design and reinvention.

Previous winners of the Young Retail Entrepreneur of the Year Award include Julie Stevanja, chief executive of Australian-based activewear website Stylerunner, and Nitin Passi, founder of UK fast-fashion retailer Missguided.

The award caps off a successful phase for TDE which now sells its products online, as well as in concept stores within David Jones and a stand-alone boutique in Melbourne.

A second store, in Sydney, is planned and this week TDE opened an outlet in Singapore’s Robinsons department store on Orchard Rd.

US pop-up stores are launching this month in Saks in Los Angeles, New Orleans and the retailer’s famous Fifth Avenue New York store.