The Adelaide Fashion Festival (AFF) presented by Mercedes-Benz Adelaide & Unley will hit the runway from October 17-21 with a bold program of runways, lunches, masterclasses and retail activations.
This year’s schedule includes an expanded showcase of South Australian contemporary ready-to-wear designers, a bridal-focused couture runway, an ethical and sustainable fashion presentation bringing new life to vintage and ‘dead stock’, and aspiring designs from TAFE SA students.
There will be several brands making their AFF debut – and bringing new genres of apparel into the mix – including Ryderwear athleisure, menswear brands Romp Squad and Vacay Swimwear, Rogers Underwear, Atelier Milano, Georgy Collection, Harvey the Label and Mimi-Jane Millinery.
Minister for Tourism David Ridgway said the South Australian fashion industry showcases superior craftsmanship, bold vision and innovation whilst creating local jobs.
“Whenever South Australian designs are seen on celebrities, runways or in showrooms overseas and interstate it drives our brand as a creative hub and presents further exciting economic growth opportunities,” Minister Ridgway said.
AFF creative director Chris Kontos said it was an exciting program that would entertain all demographics.
“AFF is always proud to introduce new designers and events to keep the festival fresh and representative of what’s happening in the industry right now,” he said.
Adored and internationally revered couture brand Paolo Sebastian will open AFF for the first time in a spectacular collaboration with the Adelaide Symphony Orchestra. Showcasing the autumn/winter 2018-19 couture collection, The Nutcracker, that was recently launched in Paris, the ASO will perform the well-loved Tchaikovsky score live on the runway.
Following an incredibly successful debut in 2017, Vogue Festival presented by Vogue Australia will return to Adelaide during AFF, bringing two days of high-energy retail activity to Rundle Mall, Rundle Street and the city’s East End on October 19 and 20. Last year the popular precinct recorded $45 million in sales – a 21 per cent increase on usual activity – and 230,000 visitors over the two days.
Vogue Australia editor-in-chief Edwina McCann said Adelaide is commited to the fashion, creative and retail industries.
“Adelaide is a city that continues to surprise and inspire in the fashion world – and the Vogue team has noticed more Adelaide-born brands, models and ideas grabbing global attention than ever before. We’re looking forward to our second Vogue Festival,” she said.
Tickets can be purchased here. If you are a South Australia fashion label and would like to expand your brand into the UK or European market our office can help. Contact us here. You can find more information on our website about how we work with companies looking to export to the UK and Europe.